Step Into the Secret World of Christmas
The North Norfolk Pole returns in 2026 with an all-new festive adventure, filled with magical moments for the whole family.
Enjoy a personal one-to-one meeting with Santa, build and take home your very own teddy bear, and explore a beautifully themed festive village at your own pace. Along the way, discover enchanting spaces, festive surprises and plenty of Christmas magic.
We’re keeping a few secrets under wraps for now, but trust us when we say this year’s experience is unlike anything we’ve created before.
A Personal One-to-One Meeting with Santa
Every child deserves their own magical Christmas moment.
This year, families will enjoy a dedicated one-to-one visit with Santa in his festive grotto. With your own pre-booked time slot, there are no large group meet-and-greets – just a personal encounter filled with Christmas wishes and magical memories to treasure.
Build Your Own Teddy Bear
Become an official toy maker of the North Norfolk Pole.
Children will take part in a special Build-a-Teddy workshop where they’ll create their very own teddy bear to take home. Included within your ticket, this hands-on experience allows little ones to bring their new furry friend to life before continuing their Christmas adventure.
A magical keepsake and a lasting reminder of their festive journey.
Explore the Christmas Village at Your Own Pace
Christmas magic shouldn’t be rushed.
Discover a beautifully themed Christmas village filled with festive surprises, twinkling lights and interactive experiences. Wander through the North Norfolk Pole at your leisure, exploring different areas, meeting colourful characters and uncovering magical moments along the way.
Every family can enjoy the experience in their own way, creating a relaxed and memorable adventure from beginning to end.
Drop-In Elf Training & Festive Activities
The elves need your help!
Throughout your visit, budding young elves can take part in exciting drop-in activities designed to prepare them for life at the North Norfolk Pole. Join interactive Elf Training sessions, discover festive traditions and complete special challenges as you work towards becoming an honorary Christmas helper.
There’s always something happening and plenty to discover between your magical moments.
Please note: The images shown on this page are artist’s concept illustrations created to help bring the North Norfolk Pole to life. While the final experience may differ in appearance, we’re committed to creating a magical and immersive Christmas adventure for every family.
Tickets will be released in phases:
Pensthorpe Members
Friday 26th June at 7:00pm
VIP Mailing List Subscribers
Saturday 27th June at 7:00pm
General Sale
Monday 29th June at 7:00pm
Tickets are available on a first come, first served basis and we expect exceptional demand.
We expect many dates and timeslots to sell out. We strongly recommend booking as soon as tickets become available.
North Norfolk Pole is a fully ticketed, capacity-managed experience where every guest attending occupies a place within the event.
For this reason, we are unable to offer complimentary carer tickets and all guests, including carers and companions, require a valid ticket.
If you have any accessibility requirements or would like to discuss your visit before booking, please contact our team who will be pleased to assist.
Yes. Annual Pensthorpe Members receive a 10% discount on North Norfolk Pole tickets.
Your ticket includes:
· Entry to North Norfolk Pole and The Secret World of Christmas
· A dedicated visit with Santa
· A Build-A-Teddy experience
· A cuddly friend for every child attending
· Access to all North Norfolk Pole activities
· Complimentary access to Indoor Play (pre-booked timeslot required)
· Full day access to Pensthorpe including:
o Outdoor Play
o Flamingos
o Bird Hides
o Gardens
o Nature Trails and Reserve Areas
Yes. Every child attending North Norfolk Pole will take part in the Build-A-Teddy experience and receive their own cuddly friend to take home.
No. Every child will receive the same specially selected cuddly friend as part of the Build-A-Teddy experience.
Yes. Every person attending, including babies and infants, requires a valid ticket.
Your booked timeslot is the time for your dedicated Santa visit and Build-A-Teddy experience.
Please make a note of your booked time when making your reservation.
Yes. Each family enjoys a dedicated and personal visit with Santa.
No. Your Santa visit is reserved exclusively for your booking group.
We recommend arriving at least 20 minutes before your booked Santa timeslot.
However, North Norfolk Pole is designed as a full day festive experience, so we encourage guests to arrive earlier and enjoy everything Pensthorpe and North Norfolk Pole have to offer before their Santa visit.
Yes. You are welcome to arrive earlier and enjoy North Norfolk Pole and Pensthorpe before your Santa visit.
Absolutely. Once you have completed your Santa visit and Build-A-Teddy experience, you are welcome to continue enjoying the attractions and activities for the remainder of the day.
Please allow plenty of time for your journey and arrival.
Due to the scheduled nature of the event and the likelihood that many sessions will be fully booked, it may not be possible to accommodate late arrivals. If you miss your allocated timeslot, we cannot guarantee that your Santa visit or Build-A-Teddy experience can be rearranged.
North Norfolk Pole tickets are non-refundable and non-transferable.
Due to the popularity of the event and limited capacity within each session, changes to bookings may not be possible.
As part of your North Norfolk Pole ticket, you can enjoy a complimentary session in Indoor Play.
To ensure a comfortable experience for all guests and avoid overcrowding, Indoor Play operates on a pre-booked timeslot system during North Norfolk Pole.
You will be asked to select your preferred Indoor Play timeslot during the booking process.
Yes. Indoor Play is included within your North Norfolk Pole ticket.
No. Indoor Play sessions must be booked during the reservation process as capacity is managed throughout the event.
Yes. A Festive Afternoon Tea experience is available to book separately.
Please allow at least 1.5 hours between your booked Santa and Build-A-Teddy timeslot and your Afternoon Tea reservation to avoid any overlap and ensure you can fully enjoy both experiences.
Yes. The experience has been designed to be accessible and we welcome guests with mobility requirements.
If you have specific accessibility requirements, please contact our team before your visit and we will be happy to help.
The experience includes both indoor and outdoor elements.
As parts of the experience take place outdoors, we recommend warm clothing and suitable footwear.
The nearest toilets and baby changing facilities are located within WildRootz, which is on the route to North Norfolk Pole.
Additional facilities are available throughout Pensthorpe.
Yes. The experience includes festive lighting, music and theatrical effects throughout.
Guests with sensory sensitivities are welcome to contact us before booking for further information.
Yes.
All guests will receive a wristband which allows unlimited access throughout the day, meaning you are free to enjoy Pensthorpe and North Norfolk Pole at your own pace.
North Norfolk Pole is a pre-booked event only.
If any availability remains, tickets may be purchased online, however we expect many dates and timeslots to sell out in advance.
No.
North Norfolk Pole is a separately ticketed event and all guests, including Members, require a valid North Norfolk Pole ticket.
Members receive a 10% discount on North Norfolk Pole tickets.
Only registered assistance dogs are permitted within the event.
Yes. We encourage guests to capture magical memories throughout their visit.
Yes. There will be opportunities to purchase professional photographs and keepsakes from your visit at our dedicated photo sales point.
Yes. Our gift shop will be open throughout the event, offering a range of festive gifts and souvenirs.